About us
For years we have been helping companies to better manage and develop their sales organization and marketing activities in different territories, using methods and rules that exploit the territory and the many connected data, as a key to understanding the opportunities of the market and correctly targeting efforts and investments.
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This "geographical intelligence" makes it possible to interpret a large amount of information for business purposes, which, despite having an enormous strategic value, is normally lost, as its potential and great added value are not understood.
​Geokeys Services has been Experian's partner for Italy for many years.
GMKT tool SPOTTED360
The web tool for your geomarketing
Spotted360 is a geographic tool designed to explore the territories where a company has planned to increase its business, such as for site location operations. It was created to optimize the operations of companies that intend to develop their business in certain areas through direct and indirect sales networks, in order to increase the efficiency of their business thanks to the advantage given by effective information that comes from the same territory in which the company operates with its own sales network (people, trends, behaviors, propensities, social and economic status, potentials, etc ...).
For more information and to purchase Spotted360:
- access the web site www.spotted360.com
- write to info@spotted360.com
- call the telephone number +39 0175 289200
The features of Spotted360
Features of Spotted360 in summary:
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Full web access, no need for local installations (if not required).
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Company data (customers, prospects, sales volumes…) that can be loaded into the data model.
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High quality geocoding and entry of points of sale and other address data.
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Integration of external territorial data (social, economic, business, etc ...) available at the census section or postcode/municipality level.
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Construction of an analysis basin around a point identified by the address or construction of a basin consisting of an administrative area (municipality, postcode, province).
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Analysis of the basins generated, through thematic maps showing the sections of census that compose them colored according to the values ​​of the different parameters available associated, such as socio-demographic or economic data.
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Generate and download output easily integrated into documents and presentations.
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Requests to extract data from B2B and B2C contact lists for the basins analyzed:
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private telephone dbu
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categorical telephone companies db
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mobile db mobile
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ATECO companies db
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Improvement of the efficiency of corporate sales & marketing operations in the various territories.
Spotted360 © is a Geokeys Services Srl - Elenchi Telefonici Srl product
Data and related services
Available data
Geokeys Services provides databases of analytical data relating to various categories, such as, for example:
- socio-demographic data
- economic data
- geographical administrative data
- data relating to businesses, enterprises and the world of work
- data relating to the world of school
- financial data
- data relating to the territory and safety
- data relating to mobility and commuting
- data relating to automotive and the car fleet
- tourism data
- behavioral and lifestyle data (health, use of electronics and social tools, home and family equipment, family services, degree of satisfaction)
- ESG data (environmental, social, governance)
Geocoding and normalization
Geocoding consists in reporting to the territory, determining the geographical coordinates and therefore the correct positioning on the map, the various types of data managed by the company (points of sale, prospects, residences, points of interest, and in general all the business data provided address or other possible connection to a territorial element). Geocoding is a delicate process, to be carried out in several phases to obtain the best result compatibly with the quality of the data available (e.g. cutting / correctness of addresses): to date we have both proprietary tools (optimized over the years) and other specific online tools and services for geocoding, with high speed and efficiency and able to manage large amounts of data (millions of records). We are also able to integrate automatic geocoding with semi-automatic or manual geocode activities, where deemed necessary or appropriate, using our territorial know-how, tools and different databases available. An activity often related to geocoding is the normalization of addresses, or the verification of the validity of an address and its possible correction in a standard (normalized) format.
For the generation of maps we have been using ESRI services for years, which guarantee high rendering quality and compliance with standards. ESRI is today the world's leading company in the production of tools and technology for the management and analysis of information on a geographical basis.
Enrichment of lists, ranking and marketing campaigns
Other important activities related to the territories are those related to enrichment, ranking of lists and support for marketing campaigns.
For this purpose we process lists of names coming from the customer's company (e.g. customer or prospect database, other CRM data, etc ...), to connect to the name or in any case to the element of the list, through the information associated with the address (street, municipality, postcode, etc. qualitative and/or quantitative territorial data of interest to the customer, such as: socio-demographic data, income and consumption data, territorial qualification data, etc ...
This process generates the so-called enriched lists that are of extreme interest to the company, as they are able to assign a ranking (planning priority) to strategic marketing activities for the business, and constitute a considerable help in setting up specific marketing campaigns. The possible enrichment parameters generally come from public sources, such as Istat and Ministries or other competent bodies, and are usually updated on an annual basis. Among the various parameters managed there are, for example, population (total, m/f), population by age group, families, marital status, real estate values ​​(sale, rent), family income, family expenditure (total and specific categories), auotomotive data and car fleet, ...
Big data and users analysis
A final aspect relating to our services is that related to the integration and interaction of information on the territory for the purpose of analyzing real and potential users. In order to create geo-territorial information capable of fully supporting these analyzes, we are able to retrieve and geolocalize various types of databases, including thematic ones (competition, company data for specific Ateco codes, etc ...), as well as providing databases of B2B and B2C contacts, in full compliance with current privacy regulations, thus creating customized maps based on the specific needs of our customers. An important consequent aspect is that relating to the treatment of Big Data with respect to which we have been operating for some time with the appropriate tools and methodologies.
Aggregate databases
We are also able to provide aggregate databases on specific territorial areas (from the Istat census sections to the administrative units such as municipalities, postal codes, etc ... or other territorial units, however defined), starting from specific databases, suitably geolocated on the territory, or aggregate databases at a different territorial level. This operation generally allows for a harmonization of information on the territory, thus facilitating the analyzes, and takes into account some assumptions on a statistical basis about the aggregation methodology for specific areas, such as:
- people tend to aggregate among "similar" ones, with comparable lifestyles;
- people choose to live in neighborhoods in line with their economic possibilities and that are "representative";
- urban planning constraints and the real estate market do not facilitate too many "mixes";
- the physical and structural characteristics of the census sections change very slowly over time.
​In summary, we are therefore able to provide revised data from various public and private sources, containing information directly or indirectly linked to the territory, through qualitative and quantitative data aggregated on the selected basic territorial units.
Other services
Web and mobile application
(development and cloud-service)
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We have a consolidated experience in the design, development, ad-hoc customization of both web applications, provided both as on-site installations and through internet access to our cloud-services (24-hour ASP with dedicated SLAs) and mobile.
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We develop customizations of these solutions and/or new applications, inserting the customer's data and the territorial data of his interest, appropriately processed and adapted.
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We also include the development and deployment of specific apps for mobile devices on all major devices (iOS, Android).
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We use open-source tools and consolidated standards (java/java-script, html, sql, apache/tomcat, etc…), also interfacing with the most common company rdbms.
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We also manage "big data" with the right tools, always guaranteeing its security
Business analysis and consulting
We provide qualified consulting services for all types of activities related to the strategic territorial marketing sectors of a medium-large company operating in the area:
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Analysis of the company's sales structure and marketing methods, verification of the company information system in relation to the business.
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Analysis of the characteristics of the business in relation to the availability of the various types of direct or indirect territorial information.
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Identification of sources of territorial information useful to the company and its strategies.
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Proposals for integration of external databases with company databases, support for data processing (including company data of interest).
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Verification of operating procedures, automation of procedures, development of software tools required in various forms.
Customer support in all phases of the project
Specific solutions
We have software solutions (tools and data) developed over the years for customers in different market sectors, based on the most widespread technologies, tested, consolidated and easily adaptable and customizable according to the customer's needs, for:
· Territorial consultation.
· Basin analysis and theming / location analysis.
· Management of areas of competence (for sellers, affiliates, etc ...).
· Management and optimization of agent visits.